Matsumoto Shave Ice

Matsumoto Shave Ice North Shore Oahu

One of North Shore’s most popular shave ice shops, Matsumoto’s Shave Ice serves colorful, cool Hawaiian treats to nearly one thousand people every day. Stop by the M. Matsumoto Grocery Store in the heart of Haleiwa Town for a syrupy delight some people call “snow cones”. You’ll find groups of people slurping shave ice on the sidewalks outside on any given day…

rainbow shave ice

Matsumoto Shaved Ice

shaved ice north shore

north shore shaved ice

azuki bean shaved ice

Type: Shave Ice
Restaurant: Matsumoto Shave Ice
Restaurant: (808) 637-4827
Location: Haleiwa, North Shore.
Hours: 9am – 6pm
Availability: Daily
Walk indoors and you’ll see a menu with a near innumerable amount of flavors (okay, there’s about 40) to choose from. Shave ice is best after a day at the beach!

History of The Matsumoto Store
Opened in 1951, the M. Matsumoto Grocery Store didn’t feature shave ice at first. But in the 1960s, store owners Mamoru and Helen Momoyo Matsumoto welcomed three children to their lives—and they needed to expand their business to support their growing family. Delicious homemade syrup and the perfect location helped Matsumoto’s attract “carloads of racing enthusiasts” and “waves of surfers” to the shop. Matsumoto’s has remained a favorite for locals and visitors ever since.

What To Expect: Colorful flavors of all kinds. Benches filled with happy, syrup slurping customers. Local musicians jamming outside. Tons of Matsumoto-branded materials like shirts and mugs. Beautiful Haleiwa Town.

Pop Culture: You’ll find snapshots of celebrities like Tom Hanks, Konishiki, and many others who enjoy Matsumoto’s Shave Ice.

Matsumoto North Shore Shave Ice Commercial

north shore shave ice flavors

Matsumoto North Shore Shave Ice Info


  • 9am – 6pm
  • Daily
Driving Directions

  • 66-087 Kamehameha Hwy, Haleiwa, HI 96712.
  • Google Driving Directions. Click Here
What, no way!

  • 40 shave ice flavors
  • Try the azuki beans—a sweet, red bean treat that’s added under your shave ice. It’s a nod to the owners’ Japanese roots!

  • Groceries
  • Souvenirs
  • Clothing
  • Gifts
  • Lot’s of shave ice
  • Snacks
  • Beach goods
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